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About ABRO

World Headquarters

For three quarters of a century, ABRO has consistently stood for quality and value.  During the past 75 years, it has been our commitment to our distributors and the people who use our products that has fueled our company’s growth.  As we look to the future, we will never forget the foundation on which our success is built.


At the heart of ABRO is our World Headquarters.  Located in South Bend, Indiana, U.S.A., it brings together our dedicated sales managers with logistics experts in order to ensure that the right product mix arrives when and where it is needed. Our sales managers are supported by highly professional accountants, designers and brand protectors. Each member of our dedicated staff works together seamlessly to allow ABRO to compete, and win, against the biggest companies in the world.

Our world headquarters, located in a state of the art building, is 200 miles South of Detroit and 90 miles East of Chicago and is the pulse of our international sales network that services our distributors all over the world.  From our corporate facilities, we manage our entire global network of dedicated ABRO distributors.  Our corporate headquarters is a vibrant operation that is energized daily to handle our customers’ various needs and requirements.

As ABRO enters into the last quarter of its first century of business, we recommit to protecting the values that brought us to this point.  We pledge to expand our horizons to ensure that we continue to serve our partners and customers well.  Not holding onto the past – but not forgetting it, either – ABRO prepares to reach even greater heights and to enrich its family of distributors even more.

Now, more than ever, ABRO is….

A TRUSTED NAME WORLDWIDE®

ABRO Distribution Services

The heart of ABRO’s distribution system is our brand new warehouse and shipping facility located in Savannah, Georgia. The Savannah facility contains over 330,000 square feet of space and provides ample room for our company’s expected future growth.  It is also centered in a dynamic and growing port that will speed shipping times and ensure uninterrupted delivery of ABRO products to our distributors around the world. 

abro warehouse

ABRO specializes in shipping mixed containers so our distributors are able to custom design a shipment that perfectly fits their needs.  This allows them to maximize the opportunities in their part of the world while minimizing their risk.  Finally, our distributors are never alone.  While many act as the sole representative of the ABRO brand in their country, they are backed by the collective experience of the almost 200 other distributors located around the world.  We are constantly looking for good ideas developed by one distributor which can be shared with others.  ABRO has worked hard to build a corporate culture of shared success and expanding ingenuity.

ABRO World Partners

abro industriesCertainly the most important part of ABRO is our world-wide team of dedicated and energetic distributors.  Located throughout the world, ABRO distributors are independent entrepreneurs who have joined together to form one of the most powerful distribution channels in the industry.  Not content, like many of our competitors, to only distribute in a few easy to access locations, ABRO reaches into over 185 countries and territories around the globe.  Wherever there is a market to be served, you can be sure that we have a partner working hard, day and night, to serve it.

ABRO distributors range from long established companies who hold a commanding position in their home countries, to new and energetic startups that consist of little more than a single person’s dreams and determination.  Each distributor carries with them the collective experience of the ABRO family; and each is entrusted to protect the reputation of our name.  To this end, we make sure that each distributor receives exactly the type and amount of support they need in order to continue to grow ABRO into the successful brand it is today.

ABRO Industries operates in a completely different framework than our competition.  We view our customers as true members of the ABRO family, as we certainly do appreciate and respect the specific needs of our distributors in their respective countries.  We travel to our various markets, listen to the demands of our customers and then try to offer solutions to the needs of our distributors.  All our ABRO distributors are very proud to become part of the family as they fully realize the unlimited potential in growing their ABRO business in their respective countries.

Executive Leadership

Our Executive Leadership Team is made up of strategic product advisors and supported by our amazing in house staff.

Peter F. Baranay

Peter F. Baranay

President

Ashley Schmitt Reed

Ashley Schmitt Reed

Controller

Sasan "Sonny" Sohrab

Sasan "Sonny" Sohrab

International Sales and Marketing Manager

Africa/Middle East/India

Mario Manta

Mario Manta

International Sales and Marketing Manager

Central America/South America/Caribbean

Mike Molnar

Mike Molnar

International Sales and Marketing Manager

Russia/Europe/Australia/East Africa

Tersandro "Stan" Santos

Tersandro "Stan" Santos

International Sales and Marketing Manager

Asia/Brazil/Jamaica

Steve Leddy

Steve Leddy

International Sales and Marketing Manager

Middle East

President’s Awards

ABRO received the E-Award in 1991 and the E-Star Award in 2005. The President’s E-Star Award recognizes continued superior performance in increasing or promoting exports. Only recipients of the E-Award are eligible and the level of performance must exceed that for which the E-Award was given.

Newsletter Archive

See our Newsletter history right here.