ABRO Expands Its Presence in Addis Ababa

ABRO Expands Its Presence in Addis Ababa with Second Storefront as its authorized distributor in Addis Ababa, Ethiopia, prepares to open a second location. The new storefront marks another important milestone in the brand’s continued growth across East Africa. The expansion reflects strong local demand, consistent performance, and the distributor’s long-term commitment to building the ABRO brand in the Ethiopian market.

During a recent visit to Ethiopia, International Sales & Marketing Manager Kevin Banks met with the distributor team to review current operations, discuss market trends, and align on future growth strategies. The visit provided an opportunity to see firsthand how ABRO products are positioned at retail, engage directly with customers, and better understand the unique dynamics of the local automotive aftermarket.

The decision to open a second location is a direct result of increasing brand recognition in Addis Ababa. ABRO values strong, long-term partnerships, and this expansion is a testament to the success that can be achieved through close collaboration, market knowledge, and a shared commitment to quality. ABRO looks forward to supporting its distributor as they continue to grow and strengthen ABRO’s presence in Ethiopia.